
fape sings
fhesongnfthe
open
road
seems
to
have
a clear technical superiority.
Instead,
each
seems able to
provide
satisfac-
tory sound reproduction in the
car,
and at
least two of the three have plenty of music
available to match most tastes. All three can
move
from
car to home,
so
you can play
the identical
cartridge in your
car
or your
living room. And
all three, in
large
part,
became
possible
as
the result of the develop-
ment of reliable,
low
-cost transistors.
Fidelipac. The Fidelipac cartridge fea-
tures
an
endless
loop of tape
wound
around
a
hub
inside a plastic shell. The tape feeds
from the
pack's
center,
travels past notches
cut in the plastic
to
accommodate
a playback
head and pinch
roller, then
rewinds at the
outside
of the
tape
pack.
The cartridges are
recorded at 33/4
ips in four -track stereo and
sell
at prices
ranging
from $2.95 for
about
15
minutes'
playing time
to $9.95 for
over
an hour's
worth of music. Prices for
players
run from about $70
to
$140.
Fidelipac
players
are sold by
such manu-
facturers as Craig
Panorama;
SJB,
Inc.;
Telepro
Industries; Trans -World,
Inc.; Mid-
land
International;
Viking of Minneapolis;
Muntz
Stereo
-Pak;
Auto
-Sonic; Nu
-Vox;
Audio Stereo; and
Metra
Electronics. These
and
other manufacturers provide
a
wide
range of
music from the libraries
of MGM,
Command, Verve, ABC Paramount,
West-
minster, Pickwick, Audio
Fidelity,
Mercury,
Dot,
Elektra,
and a host
of
other record
companies. Prices for the players themselves
vary,
depending on
whether
speakers
are
included,
whether the unit plays back
through
an existing car radio,
whether AM
or
FM
radio
is included, and so
on.
In view of Fidelipac's lead time over the
other
systems, it's hardly surprising that an
estimated 70 per cent
of
the
car -cartridge
players now
in
use utilize this system. All
of these
units
were bought
for cars already
on the
road.
At the moment, Fidelipac also
accounts
for
better than 60 per cent
of
cartridge sales.
Lear
-Jet. Lear -Jet units are
to be found
mainly
in current
-model Fords, Mustangs,
Thunderbirds,
some
Mercurys and
Lincolns.
The cartridge
is
about
the same size and
shape as the
Fidelipac, and it is also recorded
at
33/4 ips.
However,
recordings
are in
eight
-
track rather than four
-track
stereo.
Further,
unlike the
Fidelipac four -track
units, a pinch
roller is included
in
each
cartridge. Prices
for
recorded cartridges are comparable
to
Fidelipac's, and the
catalogs include
many
of the same titles plus
albums from RCA
Victor, London,
Decca, and Capitol.
Player
prices are comparable
to Fidelipac's.
In addition
to
the
units Ford is
installing
in its new
cars, players are available
from
Lear -Jet and
Soundex Corporation
for cars
already
on the
road. And Lear
hopes to
entice
General
Motors into joining
Ford and
Chrysler
into
putting
its
players in their new
cars.
"With
the auto industry
turning
out
over
nine
million cars
a year,"
a Lear
spokes-
man said
recently, "it looks like something
between 15 and
20 per cent
of
these
new
With inputs
for mike,
tuner,
and
phono-
graph, in -home
tape- cartridge recorder
(be-
low) by Craig
Panorama makes perfect
mate
for Craig's
in
-car
tape player (at right).
90
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